PLANNING YOUR WEBSITE BUILD
Knowing where to start when putting together a list of requirements to take to a web designer to ensure they can interpret your ideas and you can build a site together that meets your needs exactly can be tough.
Below are some examples of key points to think about when putting together a framework for your new website that should help get the thought process started.
> Examples of websites you like and details of why.
> Examples of websites you dislike and details of why.
This is, invariably, a much more useful list than the sites you like. A good example of outlining your dislikes is; I’m not keen on the colour purple, and you can bet that whenever I’ve had designers work on personal projects and I haven’t outlined my personal branding aims including pain points, the first colour swabs that come back tend to be purples.
> What would you like your website to do. Think about things like, would you like the site to:
Be easily edited and updated by you and/or members of your team
Have a Contact Form or Newsletter SignUp
Have Downloadable Resources (paid and unpaid)
Sell Products and/or take Payments
Have a Membership Area
If you don’t want these functions right now, consider if you may want them in the future and if you do be sure to mention it. I always aim to build websites that will last for as long as technology advances will allow them to and the more information you can provide about the future of your online presence the better.
If you only want a few landing pages that will rarely be updated with limited functionality, and this is all you will ever need, this is equally useful to know when creating a quote for a client.
> Examples of your Personal Branding.
If you have a Pinterest or Instagram Account these are a great start. However, I will take inspiration in any form you wish to provide it. Clients have sent me piles of newspaper clippings, lists of their favourite films or even their last holiday snaps if they feel relevant.
The level of personal imagery is of course variable depending on how much you want the site to represent you. If you are creating a brand that is not personal, imagery that related to the product or service you are providing is more useful.
CONSIDERATIONS FOR SITES WITH ADVANCED MARKETING PLANS
If your site is going to be the main focus for marketing your brand or business, an e-commerce store, for example, it is useful to
> What pain points is my product/service solving?
> Who will gain the most from my product/service?
> What demographic data do I already have for my users?
> What are the current trends relevant to my niche?
Good luck with your plans