In 2019 there are many theories on how Search Engine Optimisation should be approached.

It’s undeniable that since Search Engines began using algorithms to decide which websites are favoured when we search, the landscape of the internet has changed dramatically.

The exact criteria set on these algorithms is a well-kept secret…and to keep the playing field level it constantly changes. Sometimes the Search Engines let us know an update has been developed, usually via a blog (I am an avid reader of The Keyword, Google’s Blog) and sometimes they don’t.

All we know is that there is A LOT going on in a very short space of time.

Go to Google and search “Cow”.
> Look at the bit of text at the top in grey that says something like | “About 87,700,000 results (0.72 seconds)”
That’s what I got for “Cow” today, the likelihood is that when you check the number will have grown.
> That’s the number of websites that contain “Cow” and therefore are in the market for a Search Engine result.
> The .72 seconds? Yep, that’s how long it took Google to sift through them all…nice!

All I can say is I am incredibly grateful for the mystical algorithm. Without it, searches would still be numerical or alphabetical and SEO would work something like this;

> “I’d like to be on the front page of Google for my Cow Website please?”
> “Fine. Let’s get you set up with a web domain, how about; aaaaaaaaaaaaaaabbbbbbbbbbbbbbb111111111111111aaaaaaaaaaaaaaacow.com”
> The Horror!

Digital Marketing and SEO experts, of course, have a good idea of what Search Engines are looking for. That is specifically what you pay us for, our research into the ever-changing SEO Algorithm.

SEO is an aspect of the digital world I find fascinating, hence my specialisation…most people don’t and it’s certainly not my go-to chat on an evening out…

A guide for anyone regardless of their marketing knowledge, who wants to make informed decisions about their complete Digital Marketing plan can be found here.



My view is that SEO is something that should be considered when a new website is built and subsequently each time you or your site has a major goal change, not something that should need constant attention.

SEO takes around 2 months to show its full results in Organic Searches (this can be longer for brand new domains).

It is rare, however still possible, that SEO alone will get high-level visibility results. Once a site is optimised for SEO and getting the best Organic Search results it can it is time to invest some time in creating original content for your site and money in robust paid Digital Marketing strategies.

Without good SEO a site will be held back by Search Engines and marketing budgets can be wasted trying to resolve this.

After SEO you can be confident that every penny you are spending on Digital Marketing is going towards improving site ranking and visibility.

Digital Marketing is something I am not a specialist in. My skill set is to get websites to the point where they are technically brilliant so that when they are marketed nothing is holding them back in terms of functionality and design.

Because of this, my approach to SEO is unconventional and I do not offer regular SEO. All the sites I build have SEO included as standard in the initial build and as part of the sign off package, which all my clients receive, I give advice on how to drive traffic to the site and make it work for you.

Websites I build have an average of 50% traffic coming through organic search and an average bounce rate of 30%, with some sites achieving bounce rates as low as 3%.

I no longer offer this service but, I have, in the past, done SEO work on websites that I did not build. I achieved excellent results such as increasing traffic by 900% in one month for a Legal Notary Company and doubling the revenue of a Hair Stylist in North London in 3 months after SEO. Click here for a case study detailing a success story of a website I completed SEO for.



My approach means SEO is relevant for almost every aspect of a website. Text spacing, image labelling and margin widths are all relevant. I have found that completing SEO on sites that have been built by another developer who, perhaps doesn’t share the same SEO viewpoint as I do, can mean I need to work on almost every single aspect of a site, a time consuming and costly exercise that doesn’t give the best value to my clients.

If you would like me to audit your website and give some advice on SEO I am happy to do that. I charge a flat fee of £130.

In return for your investment, I will spend an hour looking at your site and analytics set up and completing any adjustments needed that I can in that time. I will then give you a report on the status of your site and a list of things you can either do yourself or source a specialist to complete for you that will increase traffic to your website.

The advice I give will often be to run a blog, create some video content or focus on a specific social media channel. This is another reason I do not offer ongoing SEO. I firmly believe its better value to spend your marketing budget on a specialist. For instance, if I recommend a blog I suggest a copywriter should produce it, or, if I suggest you could increase site traffic by interacting with your audience on LinkedIn, there are plenty of fantastic LinkedIn specialists who can help. No SEO specialist is an expert in every aspect of digital marketing.